Culture

Every year the Naadam Festival (July 11th-15th) brings together Mongolians from all walks of life for an annual celebration rooted in their sovereignty and cultural identity. The opening ceremony of...

There are a lot of other brands that offer different prices with different quality. But GOBI’s initial plan is to disrupt the traditional perception of cashmere.

Some might say that it’s almost impossible to implement a truly sustainable and traceable cashmere brand and successfully manage it. We are proud to say that GOBI made the almost...

Sustainability is not a new concept for GOBI: as descendants of nomadic herders, we have lived in close connection with nature for many years.

Mongolia, a country located in the heart of Central Asia, has a diverse and extensive history spanning thousands of years. One of the primary traditional heritage is cashmere crafts. Mongolia...

For centuries, a natural coexistence between herder and animal has shaped the values, traditions and culture of Mongolians.